The campaign revolved around the sports, fitness & fashion
genres as the new range of eyewear from LensKart is
designed for people who are constantly on the move. These
include athletes, fitness freaks, sportsmen, 9-5ers etc.
To promote their new range, we focused on collaborating with
influencers who can resonate with this new range of eyewear.
As each product of this new range focuses on a different
aspect of life, we had to source out influencers who each
created content related to those aspects.
